United Church of God

News at a Glance: GN Subscriptions Continue to Rise

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News at a Glance

GN Subscriptions Continue to Rise

The total print quantity of the January-February 2006 Good News magazine was 401,231. While this is less than our highest print run of 526,173 reached for the September-October 2002 issue, there is an encouraging trend—the number of actual "subscribers" is continuing to rise. Over the past three years, we have made a concerted effort in the United States to replace waiting room program and newsstand program copies with actual subscribers. Having actual subscribers' addresses on file gives us greater opportunity to directly communicate with our readers with various offers and updates.

In addition, putting less expensive advertising brochures and subscription offers on display in public venues is proving to be less expensive than tens of thousands of actual copies of the magazine itself. The following chart show the growth of GN magazine subscribers over the past 10 years' January-February issues.

 

Print Run U.S. Subscribers

1997 39,742 17,000

1998 71,030 32,606

1999 146,883 55,000

2000 261,372 78,926

2001 323,568 134,900

2002 472,028 230,615

2003 434,419 269,304

2004 426,671 240,515

2005 420,520 284,501

2006 401,231 321,089