The accompanying graph shows ad impressions for November of the past four years. We see an increase of more than 1,400 percent from 2006 to 2007!

The primary reason for the sudden increase is advertising our booklet Who Is God? This topic has proven to be very relevant for “content advertising” alongside relevant news stories and Web content on a large number of Web sites. As a result, this booklet is now one of our top titles requested this year.

The month of November 2007 saw 568 million advertising impressions just at Google-sponsored sites. Each working day, online adjustments are made to our keyword bids; keywords are added or deleted; and descriptions are fine-tuned—all to ensure the United Church of God is maximizing its efficiency and response.