Since July 2008, visitors to the UCG Web site used the "ShareThis" link to share our Web pages and articles in 704 e-mails, 233 Facebook posts, 118 MySpace posts and a slew of shares on sites such as Delicious, LinkedIn, Windows Live, StumbleUpon, Yahoo/Google bookmarks and Digg. "The more people who bookmark our articles and sites, the more buzz we can create," said Internet managing editor Aaron Booth. "If more people find it valuable, others will say, 'What's this all about? What's all the excitement about?' and then want to go to the links on our sites." When others click on a link you have bookmarked, this adds to the total number of viewers. In some cases, videos become very popular and end up with thousands of viewers all around the world. In the industry this is known as "going viral," because the video spreads quickly without our help. One way to promote viral activity is the "ShareThis" link, located on all of our Web sites. "ShareThis" is a tool that makes it easier to bookmark and share articles, commentaries, booklets and other content on our Web sites with a limitless audience on the Internet. "ShareThis" has been used to share The Good News magazine through 2,035 e-mails, 447 Facebook posts and 251 MySpace posts. More people may be sharing articles and information from our Web sites, but "ShareThis" is designed to track this kind of sharing and allows us to monitor how many times people share our sites and literature. People can share anything that is posted to our sites—anything from booklets to magazines to Beyond Today programs to Good News commentaries. The Theory Behind "Viral" First, a person sets up an account on a Web site, either a bookmarking Web site such as Delicious, Twitter or Digg or a social networking site like Facebook or MySpace. Then after reading articles or viewing videos on our Web sites, that person can share links to them on their bookmarking or social networking Web site by clicking on the "ShareThis" link on our Web sites. By doing this, that person has just shared that link with a new audience. "I would love to see 40 of my friends [on Facebook or Twitter] posting the same thing I'm posting, because that means all of their friends see it too. It will create more buzz, because you're reaching additional people, all with very little effort," continued Mr. Booth. The Key Is Generating Buzz "Our goal is to have thousands of views per video to create more buzz. It just takes members watching the videos. The more views you can get, the more chances that the video can get posted to the YouTube home page. We can jump to 25,000 or 50,000 views with very little effort," he said. Currently there are 64 GN commentary videos posted on YouTube. As of Feb. 12, they have been viewed 43,088 times, or 673 views per video. "The daily commentaries, which deal with items currently in the news, are intended to pique viewers' curiosity and draw them to the Good News Web site for further information," added GN commentary contributor David Johnson. As of December 2008, we have posted 274 videos on YouTube. These include Beyond Today programs, Beyond Today commentaries, Good News commentaries and various World News and Prophecy seminars. To date, they have been viewed 452,571 times. Some videos have more views than others—some have 20,000 views—but we want to see each video have half a million views. It may seem like a long shot, but the process is surprisingly simple. For instance, say five people watch a video, enjoy it, and then want to share it with five of their friends. Those first five views have just become 25 views. If this process is repeated, that video will soon become viral, with thousands of views logged. How You Can Help This is where all the members in the Church can get involved. If 1,000 Church members watch the GN commentaries or the BT commentaries, then we have already logged 1,000 views. If those 1,000 Church members post a commentary to a bookmarking site or on a social networking site such as Facebook, then that video has now been exposed to a greater audience who will continue the momentum of sharing the video, increasing the likelihood that more people will view it. When more people view the video, the popularity of the video skyrockets, and suddenly the message we are preaching becomes viral. This is an exciting way that every Church member can become involved in preaching the gospel of the Kingdom of God to the whole world. UN